Police Brutality Essays (1188 words) - Human Rights Abuses

Police Brutality Unfortunately, nowadays the people who are supposed to protect us and help us when we are in need, can't be trusted. Police brutality has always been a problem, but there's been a dramatic rise in police murders and brutalization of citizens. Police Brutality is anything from harassment from a police officer to being murdered by one. Ayo Martini; Live chat room, 10/27/99 www.mtv.com Of course, harassment is much more common than being murdered by a police officer. Here are some cases of police brutality that have occurred in the past year or two. Will Smith, a famous actor and rapper is pulled over once a week. When he asks the officers why he's being pulled over, they simply answer because he is black and he has a nice car. Young people get followed constantly, just because the officer wants to make sure they aren't getting into any trouble. Unfortunately, these problems are nothing compared to these next cases. Prisoners are put to death, only after they have been strapped to restraints for hours. They were made to suffer before they were killed. A young women was in a diabetic coma in her car. She was shot at and killed because the police felt threatened by her. A young man, sitting in his car with guns pointed at him from every direction was forced to put his hands in the air. When he did so he was shot to death because an officer thought he saw a gun. This 18 year old was innocent and unarmed. Four police officers approached a man's door in search for a suspected rapist. Even though this man was innocent and unarmed, he was shot at 41 times and killed. At least two police officers tortured a Haitian immigrant by driving the handle of a toilet plunger into his rectum and punctured his small intestine. Then they put the plunger in his mouth and called him a racial name and said they'd kill him if he said anything. The most famous of all police brutality cases is, of course, Rodney King's case. On March 3, 1991, four Los Angeles police officers beat Rodney King as eleven other officers stood by watching. Rodney King was in a high-speed car chase with the officers, when his car was finally stopped, he hesitated to get out of his car. When he did, he was said to jump at the officers. He was hit by two darts from a stun gun, which didn't seem to work. Rodney King still refused to obey the officers and lie flat on the ground. But, in less than two minutes, he was hit with 56 baton blows and kicked six times. He suffered from eleven skull fractures, brain damage, broken bones, knocked out teeth and kidney damage. Also, emotional and physical trauma. Not in all cases are the victims of police brutality innocent, obviously, as you can see in Rodney Kings case. But no matter how rude or uncoopitive a suspect is being, this extreme force from officers should not be used. Another case comes from the other side. This one is about a man named Mumia Abu-Jamal. In 1982, he was protecting himself and his brother from the brutal force of a police officer. Mumia Abu-Jamal shot a police officer to protect himself. He was sentenced to the death penalty. When a police officer murders a man to protect himself, he walks free because it's all part of his job. Police have been questioned about why there is so much of this happening. Some say they are just doing their job. Isn't their job to serve and protect? They have also said that it's because they are under so much pressure. Another excuse given is that being a police officer is the most dangerous job in America, and they are just in fear for their own lives. But according to the New York commissioner of police, the average police officer is never going to draw his gun during his entire career. A police officer is at half risk of death and injury on the job than is a farmer, truck driver or logger and considerably less than a heavy-construction worker, roofer or coal miner. An officer

United States and Essential Questions Essay

United States and Essential Questions Essay United States and Essential Questions Essay Advanced Placement Untied States History Dr. Alba 2014-2015 School Year Course Description: AP U.S. History covers the spectrum of American history from pre- Columbian days to the present. Using chronological and thematic approaches to the material, the course exposes students to extensive primary and secondary sources and to the interpretations of various historians. Class participation through seminar reports, discussions, debates, and role-playing activities is required; special emphasis is placed on critical reading and essay writing to help students prepare for the AP examination. The course is structured chronologically, divided into 21 units. Each unit includes one or more of the nine periods and/or key concepts outlined in the AP U.S. History curriculum framework. Key Themes: The course is structured both chronologically and thematically. The themes include: Identity, Work, Exchange and Technology, Peopling, Politics and Power, America in the World, Environment and Geography, and Ideas, Beliefs, and Culture. Elements of these themes are included in most unit assignments. Skills Developed: In each unit, students will get practice developing the following content-driven skills: Crafting Historical Arguments from Historical Evidence (including Historical Argumentation and Appropriate Use of Relevant Historical Evidence), Chronological Reasoning (including Historical Causation, Patterns of Continuity and Change over Time, and Periodization), Comparison and Contextualization, and Historical Interpretation and Synthesis. In addition, class activities and assignments will address the following academic skills: Reading for comprehension and recall, improving study skills in preparation for assessments, improving formal writing skills (addressed below), improving public speaking skills in class discussions and activities, and improving skills of map reading and interpretation. Writing Focus: Historical work at a collegiate level requires students to write proficiently. For this reason, writing is emphasized in every unit of this course. Students receive â€Å"essential questions† to frame class discussions; these are often used as writing assignments. Assessment of essays are measured by the following: the degree to which they fully and directly answer the question, the strength of thesis statement, level and effectiveness of analysis, amount and quality of supporting evidence, and organizational quality. In addition to these standards, DBQs are graded on the basis of the degree to which a significant number of the documents have been used to support the thesis, and the amount and quality of outside information included in the response. Course Texts: Textbook: Brinkley, Alan. American History Connecting with the Past [CR1a] Supplemental Texts: [CR1c] Heffner, Richard D. A Documentary History of the United States, (2013) Zinn, Howard. A People’s History of the United States (2010 ed.) New York, New York: Harper Collins. SoRelle, James and Madaras, Larry. Taking Sides (15th Edition) Volume 1 and Volume 2 Chang, Iris .The Chinese in America (2003) Penguin Books, USA Loewen, James. Lies My Teacher Told Me New York, New York Various Others Readings UNIT 1: SETTLEMENT AND EXPANSION OF COLONIAL AMERICA [CR2] Texts and other materials utilized: Connecting with the Past Chapters 1-3, Taking Sides Unit 1, and A People’s History of the United States, Chapters 1-3. Lies My teacher Told Me Chapter 1-4 [CR1b] Themes: ID, WXT, PEO, POL, WOR, ENV Major Topics: Early contacts among groups in North America, and North American societies in the context of the Atlantic World; Spanish exploration and the development of colonies in the Americas; the rise of the English as an imperial power, including the conflict with the Spanish; initial English colonial settlements, including successes and failures, and the unique attributes of each of the colonies; the evolution of

AGU statement and impressions about it Essay Example | Topics and Well Written Essays - 500 words

AGU statement and impressions about it - Essay Example The Earth’s population has been growing consistently over time, and this has therefore resulted to the increase in human activities causing climate change. These human activities could include factors such as emission of carbon dioxide (CO2), methane, chlorofluorocarbons (CFCs), nitrogen, and changes in the use of land and land cover among others. These human activities influence climatic changes and it is therefore beyond doubt that they will always continue to be of great concern in the future. In addition to the human-caused climatic changes, other natural activities have also led to the alteration of the climatic conditions. However, the relative role that these natural or human activities play towards altering the ocean circulation features and the atmospheric conditions still remains uncertain. The AGU statement points out that â€Å"climate models have predicted the rise in global temperatures† due to gas emissions (2000). However, quite unfortunately, the Climate models are usually incapable of providing skillful likelihoods of the climatic changes. For this reason, the AGU’s statement is quite misleading when it identifies that factors such as increased amounts of high temperature, experience of high water in the coastal regions, and precipitation, which are harmful to the society, are projected to increase. In addition, the summer arctic sea ice extent, has significantly been wrongfully predicted by the statement, whereas the concept of the increase in the summer Antarctic sea ice extent, has also been neglected by the AGU statement. In addition, the specific attribution of adverse weather conditions as a result of over-time climatic changes is yet to be shown and it could even be more likely impossible that it would be shown. Unfortunately, This Statemen t does not adequately give a clear summary of issues affecting the changes in climatic conditions, and therefore, the statement does not represent an effective policy framework that

Food Labelling Constitutes Term Paper Example | Topics and Well Written Essays - 750 words

Food Labelling Constitutes - Term Paper Example The potential impact of GM foods on human health is a source of serious ethical concerns.   In two independent reports, Eubanks (2002) and Cherry (2007) contend that the very nature of their production positions GM foods as a potential risk to the health and well-being of consumers.   GM foods are foods which contain herbicides, transgress the species barriers and involve such genetic modifications as which alter taste, texture and nutrient composition.   The implication here is, as both Eubanks (2002) and Cherry (2007) emphasize, is that genetic alterations imply that these foods contain composites which may produce severe allergic reactions among some consumers but, to the extent that they are largely untested, or novel, their effect is unknown.   Added to that, the long-term consequences of consuming GM foods is unknown and, indeed, scientists have not been able to conclude absolute long-term safety, beyond the shadow of a doubt (Eubanks, 2002; Cherry, 2007).   The impli cation here is that consumers are being offered biotechnical foods whose long-term health effects have not been fully studied. While conceding to the fact that GM foods are genetically altered, its proponents/producers maintain that alterations are, not only benign but, ultimately beneficial for consumers.   As West and Larue (2005) report, producers contend that these benefits include the means and technologies by which to improve production efficiency and maximize output, even while lowering costs and hence, price to consumers.   They further include the altering of the nutritional balance of foods in order to skew the said balance in favor of health-beneficial nutrients (West and Larue, 2005).   In other words, from the perspective of GM food producers, there should be no ethical controversies surrounding GM foods as they are produced with the welfare of the consumer in mind. Even while conceding to the fact that GM foods may very well be safe, the fact remains that legal and ethical principles dictate that such foods must be labeled, thereby allowing consumers to exercise their right to choose.  

Compare between Russia and America in Economic Essay - 1

Compare between Russia and America in Economic - Essay Example Apparently, with the advancement and reform in the environmental domain, nations’ were engaged in providing effective means of production and distribution to earn high competitive advantages. Thus, overall the concept of economic elaborates the process through which, the nation produces and distributes goods and/or services in a community for its all round development. Moreover, economics is identified as a widely extended concept, which is further sub-divided into different aspects including micro and macroeconomics. It is these distinctions made through the economic behavior of a country that indicates the underlying causes of why a nation performs better than the other or vice-versa (Stanford, â€Å"Economics for Everyone: On-Line Glossary of Terms & Concepts†). These underpinnings of economic assumptions can be better understood through the comparison of two economies, as is intended for this study. The two economies considered herewith are the American and the Russian economies. America, as an economic power, is often regarded one of the most technologically powerful nations, hosting a strong foundation of private businesses. Its skilled labor pool has also been one of the key drivers of its growth. Besides, the businesses in the US hold high level of flexibility in taking the key decisions concerning sustainable growth, which has further contributed towards the overall strengths of the economy (OECD, â€Å"OECD Economic Surveys: Russian Federation†; â€Å"OECD Economic Surveys: United States†). On the other hand, Russian economy had to undergo significant changes and reforms following the collapse of Soviet Union that in turn helped the economy become intensively market based. The reforms Russia had to witness during the ea rly 90’s of privatization have led to significant alterations in its economic model overall (OECD, â€Å"OECD

Audi Marketing Mix Analysis

Audi Marketing Mix Analysis The Audi history begins with a man called August Horch, and in 1899, he established the Company HORCH CO. He invented his first car in 1901. But in 1909 Mr. Horch leaves his company and founded another company called Audi. Audi is the Latin translation for Horch and he took that name. In 1910, the brand AUDI Automobilwerke GmbH was registered. In 1931, the AUTO UNION was founded some members were DKW, HORCH, WANDERER and AUDI. Moreover, the new companies insignia to show the union of the four companies was the now familiar 4 rings, that what still used by Audi today. After the 2nd world war, there were again many cars produced, the most important for them were the DKW Munga, a four-wheel jeep with 3-cylinder 2-stroke engine. Invented in 1956 for the German military, there have produced 250 cars for testing purposes. And these cars made a trip around the world and drove more than 240 000 km also without major problems. This was the beginning of the later concept called Quattro and it had nearly 57 000 Mungaswere built until 1968. In the following years, they have many different engine- and car types were invented and produced in large amounts. There also improving, rallying and testing the first real ur-quattro with the new coupe body was build in 1980. And the power has been raised to 200hp in the testing time, and most of the other car producer did with a 2.2l engine. Audi, the core brand that the Audi has been focusing by the Audi Group in adopting its Strategy 2020 on the challenges of the future. The mission We delight customers worldwide was explored in greater depth during 2011 where the strategy took on firmer contours. Heightened environmental awareness, growing uncertainty about the future availability of fossil fuels and increasing urbanization are the results of giving more weight to new issues that have emerged. The Mission of this company is We delight customers worldwide. The Audi brands products are famous of the brand values sportiness, modernism and sophistication. The brand with the four rings aims to suggest customer delight in many other ways and thus can lead to building technologically advanced vehicles. The mission statement which is We delight customers worldwide plays a main role on the path to becoming the leading first-class brand. The Audi brand has well-defined its understanding of customer delight in greater detail in the following four areas of action. That are We define innovation, We create experiences , We live responsibility and We shape Audi. In this company there have three objectives. First is to create impact and drive awareness of Audi Q5 launch. Second is demonstrating Audis core value proposition of Progressive Performance. And then last is communicate Audis prestige offering. Those three objectives is what Audi company execution in this few years. On the other hand, in this few year the Audi Companys target market are predominantly males between 40-50 years old, married with a household income between $137K $265K. And women who are a key influencer in the purchase process of the Q5. Chapter 2: Analysis of Marketing Mix Strategies 2.1 PRODUCT STRATEGIES 2.1.1 Product Classification Audi car are known as the wants or desires that less frequently bought by the consumer so Audi car is classified as luxury product in the category of consumer product. Consumer product is defined as the products and services bought by final consumers for personal consumption. Audi car is known as one of the well-known car that less frequently bought by the consumers due to the price is expensive which is within the range of RM 179,900 to RM 1250,000. Therefore, consumers will do a survey and planning before they actually want to buy it. Wisely consumers will collect a lot of information that relevant to Audi and do price comparison with other car in the market with their main competitors which are BMW and Mercedes-Benz. Furthermore, Audi car is also selling in high price that seldom consumed by the consumers. It is a branded product that having mass advertisement in magazines, television and personal selling by reseller and producer in order to convince consumers to buy it and remind the consumer about their product in the market. Branding Branding plays an important role in identifying the seller and buyers of Audi. It differentiates them from their competitors. Audi is design with four interlinked rings that represent one of Germanys oldest automobile manufacturers. The first ring from the left represents Audi, the second represents DKW, third is Horch, and the last ring is Wanderer.ÂÂ  Its similarity to the Olympic rings caused the International Olympic Committee to indict Audi in International Trademark Court in 1995. In addition, this is a simple logo and made a lot of people to recognize and remember. With the current type of branding, it had brought the product identification to the consumers with its unique design. This will not only ease the consumers to differentiate their product but also help to segment markets. In addition, it also symbolized the inseparable unity of the four founder-companies which are Audi, DKW, Horch and Wanderer. Each of the four companies was allocated a specific market segment within their group. DKW was responsibility for motorcycles and small cars. Wanderer built midsize cars and Audi manufactured cars in the sumptuous midsize class. Horch produced deluxe top-of-the-range automobiles. Besides, it provides product quality and consistency as the consumers know that they will get the same benefit, feature and quality each time they bought the Audi product. Labeling Labeling are using in describing several things of the product. Audi car will offer an instruction book for every buyer. This instruction book encompasses the information of the brand, details about the car, and instruction in how to use and control the car. Packaging Almost all of the products in the market needed packaging. Packaging is essential in term to market the brand and protect the products to ensure the product is safety. Audi car usually covers the seating of new car with plastic to prevent dust will stain the cushion. Furthermore, a protective film will cover on the scene of indicator. This is to prevent the scene to be scratched. Thus, this can protect the product safety. Product Support Services Product support services are to enhance customer service and satisfaction by assess the value of current services and obtain idea for adding new services to delight the customers. For a new or potential customer, Audi will offer free test drive for them. This is to make sure the customer satisfy with their product. They also provide after-sale services included 2 years warranty and 6 months of installment completely free after customer purchase the car to make sure the customer not just satisfy and also happy when use their product because their product performance is greater than the consumer expectation. There are many Service Centers of Audi Company in Malaysia such as Audi Centre Glenmarie, Audi Juru, Audi Johor Bahruand so on. These services will add up the customers satisfaction with the brand of Audi and increase in brand positioning. 2.1.2 Major brand strategy decision Brand Positioning The Audi slogan is VorsprungdurchTechnik, which means the Progress through Technology. Audi is using the German language tagline as many other country used it such as European countries and United Kingdom. Recently, Audi had updated the slogan into Truth in Engineering. Audi is place in the product benefit because Audi automobiles want to provide the most authentic, truthful driving experience in the luxury segment through their slogan. Brand Name Selection The company name is based on the surname of the founder August Horch, the name itself an English similar with the English word hark, meaning listen.Audi is known as the good brand name selection because it can translate easily into foreign languages and distinctive from other brands. The brand name also easy to pronounce, recognize and remember in the world. Brand Sponsorship Audi is consider as manufacturers brands that also call national brands in the brand sponsorship. This is because Audi sell their output under their own manufacturers brand names. For example, the spare parts of all the Audi car can obtain it from German Motors in Petaling Jaya, Malaysia. Brand Development We consider Audi company is using line extension strategy which means existing product and brand for the brand development. Line extension occur when a company introduced additional product in a given product category under the same brand name into the new forms, colours, sizes, ingredients, or flavour of an existing product category. For example, existing Audi S1 is upgrade to Audi S2 and Audi S3 which have a better and advanced performance. Audi S3 thats been tuned by TS Racing. This race car that not only packs an aerodynamic kit, but it was tuned specifically for racing purposes. The kit includes a front splitter, modified bumpers, a rear diffuser, extended wheel arches, and a roof-mounted scoop. 2.2 PRICING STRATEGY Narrowly, price is the amount of money charged for a product or service. Broadly, price is the sum of all the values that consumers exchange for the benefits of having or using the product or service. 2.2.1 Factors affecting pricing decisions Audi is using cost- based pricing method. Audi added a standard makeup to the cost of the product. It is a simplify pricing, which is based on the cost. It is also fairer to both sellers and buyers as the price set is reasonable. Audi is under oligopolistic competition but not monopolistic competition because there are only few companies those producing automobiles such as Mercedes Benz, Porsche, and BMW in Germany. Audi car is a differentiated product. Customers can easily differentiate Audi from the other brands. This is because of the unique logo of Audi which in four rings. The high quality products produced by Audi have developed a very clear image of technology in the minds of their target customers. Besides, Oligopolistic competition market has high barriers to entry. Therefore, Audi is able to earn economic profit in both short run and long run. Audi is price maker which has the power to set its own price. However, it has to be aware of the actions of the others because it is mutual interdependence. Audi shapes its policies with an eye to the policies of the competitors such as Mercedes Benz and BMW. Audi has to observe the actions of them from time to time because the actions of Audis competitors wil l affect Audis profit. Audi spends a large amount of money in advertising to convince customers. 2.2.2 New Product pricing strategies Audi practised market penetration pricing when the new product was introduced in the market. Market penetration pricing is a quick- entry price strategy that assumes low price will gain high sales volume which will result in lowering costs. It set a low initial price which is lower than the eventual market price in order for the brand to penetrate the market quickly and deeply. By using this method, Audi expect to attract a large number of buyers quickly to the new brand as the product demand is highly price elastic. It also assumed that the lowers price will win market share. Once the marker share is gained, the price of Audi will be raised. 2.2.3 Product Mix Pricing Strategies Product line pricing is a pricing strategy used to sell different products in the same product range at different prices based on features or benefits. In another words, it is when a company must decide the price differences between the upgrade of the product or service. Audi has different type of model of car.The purpose of using these strategies is to maximize the profit of the company. For example, there is a huge range price different between Audi S3 and Audi TT. 2.2.4 Price Adjustment Strategies Discount and allowance pricing reduces the product prices to reward customers responses. Discount can be classified in to cash, quantity, functional and seasonal whereas allowances can be divided into trade-in and also promotional. For example, the Audi buyers can get the spare part from Germany Motor located in Petaling Jaya that comes with rebates and warranties. Dynamic pricing is known as time-based pricing or third-degree price discrimination. It occurs when consumers are divided into two or more groups with separate demand curves, and different prices are charged to each group. When done successfully, price discrimination practices like this enables the firm to capture more consumer surplus and thus, increase the profit of a firm. Dynamic pricing adjust the prices continually to meet the characteristics and needs of individual customers and situations. Wide range of goods would be priced according to what the market will bear. If the demands of Audi car increase, the price of it will decrease, vice versa. The location pricing has a different price for different location or sitting arrangement. Audi car will be priced higher in Malaysia due to the location and high government import taxes. 2.3 PLACE STRATEGY 2.3.1 Market Channels/ Distribution Channels Market distribution channel is a system of market institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user. Audi is promoting their products by using indirect sales marketing channel. Audi is performing as producer only so it needs other channels like retailers and wholesalers in order to facilitate the exchange process by cutting down the number of contacts necessary. The intermediaries will also help Audi to promote their products to the final consumers with the help of intermediary, Audi manage to focus on produce innovative products rather than busy on promoting their products. 2.3.2 Retailing/ Wholesaling Among the sales channel, Audi is using wholesaler channel to promote their products to the consumers. Wholesaling is known as all activities involved in selling goods and services to those buying for resale or business use. Since Audi is the company that involve in manufacturing products only, so it needs to undergo wholesaling process to promote their products by using developing and spreading persuasive communications. Therefore, Audi has form a strong wholesaling base to promote to the final customers and it need to grasp the real issues facing the wholesalers in order to implement the appropriate growth measures. With the strong wholesaler channel, Audi will able to focus on their innovation for products to keep competing in such high competitive market since this market is known as oligopolistic competition. 2.4 PROMOTION STRATEGIES Audi Company is playing its role very well in the marketing promotional activities through the concept of integrated marketing communications. Audi Company is using a multifaceted promotion mix as its tools to increase the sales of its car and also achieve a higher performance. Those promotional activities of Audi Company are trying their best to attract consumers attention and to make communication with them in order to reach them in a coordinated manner through integrated marketing communication. 2.4.1 Direct Marketing One of the elements in Audi Companys integrated promotional mix is direct marketing. It is offering a very special surrounding for its consumers to make them feeling good in all the way of purchasing their new expectative cars. After stepped in the Customer Center, consumers will be welcomed by Audi Companys staffs and they will consult with the consumer to plan their schedule for the day according to the objective they want to do. The schedule will be included a highlight activities, factory tour. The tour guide will show them how to produce the Audi Cars by using advance technology and accuracy workmanship way. Another highlight activity is visit to Audi shop and Audi museum shop. Audi shop stocks top-quality branded goods and up market lifestyle articles. In the Audi museum shop you are able to browse all the attractive tradition collection and a range of model historical cars are stored in it. At the end of the day that is the moment of the consumers to pick up their new car. 2.4.2 Sales Promotion There is a sales promotion conducted by Audi Company is called as Happy Anniversary and Happy Oktoberfest. This program is available for all the range of the Audi owners. To let more consumers join for this program, Audi Company has provided all the styles, sophistication and performance of its cars in the exceptional prices. Furthermore, consumers also able to test-drive an Audi of their choice to discover which Audi are suitable for them. 2.4.3 Public Relations Public relations refer to a firms communications and relationships with all types of its customers, such as publics. A very good news which is bring from Audi Company is that Audi will organizes the INI and HIN events, which serve as an education forum for everyone. And the INI.JUGEND.KOLLEG and the HIN.JUGEND.KOLLEG is just focus on the youth which are talented and interested in the promotion of technologies. During the series of the events, those participants will gain an opportunity to discuss and obtain some information about the current social and technical topics. A clear and accessible of the knowledge will be brought by a team of well-known speakers from Audi partner universities. With it, Audi Company is able to get more employed with young talent. At the same times, it can gain a good image from its customers and stronger its Brand Name throughout the country or the world. 2.4.4 Product Placement Another promotional mix element using by Audi Company is product placement. It is a non-personal selling marketing strategy. This approach is not only a lower cost-spending but also a very efficient way to gain more patron exposure to the users. Recently, Audi Company is using this approach by launching a free iPhone game which is called A4 Driving Challenge 2.0. By choosing iPhone to expend Audi Companys customer flows as iPhone has gain a high performance of sales in the market segmentations from upper-upper to upper-lower. Audi Company is just a newest brand in using this non-traditional selling method in order to extend sales and to draw in more future clients as well. 2.4.5 Official Web Site On the other hand, it is a new trend that all companies will use advance technology to connect with their existing or incoming customers like social wed site or their own official web site. Same as other company does, Audi Company also having their own official web site which is http://www.audi.com/com/brand/en.html. By browsing their pages, customers are able to obtain latest information, latest improvement and whether there is any latest new product is introduced into market. If consumers are wish to buy a new Audi, there is a fast and convenient way to check in the website, it has uploaded a list of details for all types of the Audi. Chapter 3: Analysis of Market Opportunities 3.1 Technological Opportunities One such opportunity in the future was the concept of a hybrid car that was first introduced in the 90s by Toyota. It would be a great technological opportunity for Audi to explore this as it would be perceived as a core segment of the automotive market of the future. The meaning of hybrid car, as quoted by Jeffrey Orloff (2007), is a vehicle that uses an on-board rechargeable energy storage system (RESS) and a fuel based power source for vehicle propulsion. These vehicles useless fuel than their counterparts and produce fewer emissions. Hybrid vehicles recharge their batteries by capturing kinetic energy through regenerative braking. Some hybrids use the combustion engine to generate electricity by spinning a generator to either recharge the battery or directly feed power to an electric motor that drives the vehicle. This takes place when cruising or in other situations where just light thrust is needed.Besides technology, several other environmental factors will also be discussed o n how it presented such an opportunity for Audi AG and on how Audi could affect those environment. Although there is now in existence of many hybrid cars that are successful like Prius or Tesla, but none has dared to produce an elite and luxurious hybrid car which is currently being developed by Audi AG. Such an innovation could help Audi to dominate the automotive market for the next 25 years as quoted by the company because it would give them a great competitive edge. So far, Audi has developed 3 hybrid concept car which are Audi e-tron, Audi e-tronSpyder and Audi A8 Hybrid. Each of those cars are being researched independently in several workshops that follows on the new hybrid technologies like full hybrid, plug-in hybrid and parallel hybrid respectively. Besides, Audi also monitors all other innovation for a competitive advantage for example new alternative fuels called cellulosic ethanol for the hybrids or even Quattro drive system in correspondent to hybrid technology. With all technology combined and utilized with maximum effectiveness, it helps Audi to address not only th e social concerns but also the economic concerns in the market environment. Focusing on Audi, their hybrid concept cars in the future market is able rival all luxurious sports car and luxury cars existed in the market now.Audi will embrace this opportunity and continue to advance in it technologically by making better hybrid cars and would eventually help pave the way for a more advanced environmentally friendly technology. As quoted in a CNN article by Phil OSullivan (2004), In the future we see this (hybrid cars) as an interim technology. In the future long-term fuel cells (may be) the best alternative. 3.2 Social Market Opportunities Besides, Audi also seeks opportunities in the social of the Asian market as Asian market is new and having vast development in automobile industry. The new emerging markets of Asian markets, especially China and India, are huge opportunities for Audi. By 2015, the Audi Indian car sale is estimated to be reaching more than $40 billion. In China figures indicate that sales will be in excess of 250,000 million vehicles in a similar period of time.The car sales in both of these countries are growing, as people in these countries are getting wealthier and more discerning, they need more high-class brands such as Audi. According to MrMichealPerschke, Head, Audi India, the young generation, especially those who return from overseas, want more and their fathers are handling over the reins of business a lot faster, unlike the past, todays global Indians have different mindset. This kind of mind- set has made India a potential market for Audi to expand their market, giving them the opportunity to be the leader in automobile industry. Another reason for Audi to choose China and India as their target market to expand their automobile industry: China and India are countries which have the most population of people, hence, providing them a great source of labor force, and, the cost of production is much cheaper than in Europe countries because the cost of labor force is much cheaper. China and India have provided a great market opportunity for Audi, as the level of living in these countries is getting higher, thus increasing the demand of luxury cars, and also, people in these countries are able to provide Audi a great source of labor which could enhance the production. Chapter 4: Recommendations 4.1 The electro rheological (ER) fluids used in the hybrid cars engine require high voltage to operate, that is, the breakdown voltage of air is 3kV/mm. Audi can modify the ER fluid, by using different combination of electrodes which can reduce the voltage requirement of ER fluidto function. Suspension, which particles may tend to clump or settle, is also one of the major problems of using ER fluid in hybrid vehicles. Audi can tackle this problem by matching the density of the solid and liquid particles in the components, to ensure the effectiveness of the operation. Or, Audi can use nanotechnology-the nanoparticles, which the particles are very tiny in size, hence, reducing the suspension. To overcome the problem of settlement of particles in the engine, Audi can add lubricant to enhance to lubricity of the engine, which can help to discourage the gravitational settling and promote particle suspense. Lubricant helps to reduce friction, thus, enhancing the smoothness of operation, modify ing the viscosity and inhibiting wear, improving the problem of suspension. 4.2 Next, it could be considered a right choice for Audi to expand its production in China and India because the labour cost in those potentially developing countries is much lower compare to its original country. However, low labour cost might affect the production of the company. A low wage paid to a worker would discourage a worker to put in effort to do his part perfectly. Audi can prevent this problem by increasing the wages or maybe give bonus to its workers who show their initiative to perform well in their job. It would not be a wise decision to have a great number of unskilled or unknowledgeable workers in an operation. Hence, it is suggested that, Audi chooses its crew wisely. Choose skilful and knowledgeable people to join the crew through a careful interview. Otherwise, provide training to those unskilled workers, or provide time- to- time skill- up courses and practical training, so that the workers are equipped with relevant and up- to- date knowledge and skills. Besides, t he Board of Directors has to do its duty checking the employees from time to time, distinguish the problem faced by employees and company, so that improvements can be made to ensure the quality of production is maintained. 4.3 There is a research shows that Asia countries, especially India is a highly potential developing country, as it attracts many international investors to invest in the country, meaning India has potential to become a high class country. This means that people in India will be able to owe luxury cars like Audi in future. However, presently the purchasing power for luxury goods of people in the country is still limited. Actually, Audi can refer to this present situation, come out with the concept of producing low cost cars or ordinary cars, to meet the needs of people in the countries. In this case, people with less income will be also able to own a car themselves. This will not only expand the market and increase the income of the company;it is also beneficial to the people who are having a moderate income. Chapter 5: Conclusion In my opinion, I think the current marketing mix which Audi has, is satisfactory to customer needs. Because for a new or potential customer, Audi will offer free test drive for the customer and to make sure there are satisfy with their product. On the other hand, customer also can easily to obtain latest information from the website. Because Audi Company having their own official web site which is www.audi.com/com/brand/en.html. In providing a wide range of products and with high quality, Audi has by far influenced most of the customers perception favorably towards its products. From time the company was created till now, the quality of the products that Audi offers is improving each year. But the well-known car that less frequently bought by the consumers because the price is too expensive which is within the range of RM 179,900 to RM 1250,000. The price will expensive is because Audi do price comparison with other car in the market with their main competitors which are BMW and Mercedes-Benz. And it is a branded product that having mass advertisement in magazines, television and personal selling by reseller and producer in order to convince consumers to buy it and remind the consumer about their product in the market. Even though the prices imposed by Audi seems to be fair with consideration of the quality of the products offered. The only problem is that, Audi has priced its products too expensively for a middle or lower class customer to afford to buy those products. Apart from that Audi has targeted its market mainly to urban customers as are the only customers who can afford such expensive products. In my opinion, I think Audi has to create also some of low end products with low prices which can be affordable to low income users. As I have mentioned above, In the case of place (distribution), Audi is using wholesaler channel to promote their products to the consumers. With the Audi have strong wholesaler channel, it will able to focus on their innovation for products to keep competing in such high competitive market since this market is known as oligopolistic competition.

Far from the madding crowd’ is set in the late 1860s to the early 1870s :: Free Essay Writer

Far from the madding crowd’ is set in the late 1860s to the early 1870s in Wessex, a fictional county based heavily on Dorset. Far From The Madding Crowd Thomas hardy was born in 1840 in Dorset which is located near Dorchester. Hardy's first important novel was Far from the Madding Crowd in which he successfully adapted to a traditional form to his own purposes, slightly changing it in the process. His novel states the importance of man's connection to, and understanding of, the natural world. The story is set in an agricultural rural community. He viewed the industrial revolution as a major threat to the communities he loved. The main character in this novel is a shepherd who is called Gabriel, this gives off a very pastoral mood in the novel. The plot develops complications when Bathsheba has love for three different men. Gabriel Oak who is the shepphard embodies Hardy's ideal of a life in harmony with the forces of the natural world. Throughout the entire novel there are unusual twists and turns and in the end Bathsheba ultimately marries Gabriel, whom she had turned away so long ago. In the story of all Thomas Hardy’s novels, both love and fate play major roles. In the first chapter we are introduced to Gabriel oak. He is a young sheppard. The main incident starts when Gabriel is walking in the countryside and he sees a wagon travelling down the road, and sees this young attractive woman is sitting on top if it. The Waggoner comes to a halt when they reached the gatekeeper and they had to pay a fee of three pence but the woman refused and only offered two pence. Gabriel stepped forward and paid the gatekeeper the rest of the fee and he insisted to let the women pass. ‘Far from the madding crowd’ is set in the late 1860s to the early 1870s in Wessex, a fictional county based heavily on Dorset. The village where Gabriel oak lives is in a small rural community. Many people such as Oak liked to hold onto their traditional views and values. Nowadays many of these views would be considered conservative and possibly outdated. Oak being a Shepard is very significant because it links back to the bible, so there are a lot of religious and biblical references in this novel. Most people went to church on Sunday. Church was very important. We learn that Gabriel Oak goes to church but doesn’t take it seriously. Hardy uses rural dialect to bring the minor characters to life, this gives them some personality. ‘Higgling matter’. Even though it is a winter’s day it is described as

A Natural Consequence

As a natural consequence, millions of people in Iraq had no difficulty believing that it would be possible to get rid of Saddam if the US, which had been bombing Iraq at that time, was in their own ranks.Although these riots–the period that was relatively unexpected–faced by the Iraqi Republican Guard's agile and violent interventions. Saddam's forces have found life in a very disturbing range, from burning gas from helicopters to burning people to bombing hospitals where they were wounded. However, the support that the United States implied at various levels did not come at all. In particular, Turkey's fear of a fragmented Iraq, and the diplomatic pressure on this issue, is to step back to support the riots that could result in the US government declaring the independence of the Kurds, and Saddam's In response to the riots, it was enough to let tens of thousands of people die.The riots that began against a dictator in the region with this back step of the United States suddenly transformed into the biggest migration of the last 50 years. Only in March and April, nearly two million Kurds began to flee to Iraq's northern border neighbors, Turkey and Iran, among the ruins of the war, which were suddenly part of their lives.The US, the UN, Turkey, and Iran's inexperience in keeping the situation under control has worsen the suffering of the people trapped in the interests of the state. During the migration, thousands of people, mostly children, died from the weather conditions, hunger, thirst and health problems, as well as the shooting of helicopters at civilian populations from time to time. According to estimates made by the United Nations data, an average of 2,000 Kurds per day was killed in a section of 1991. After the Gulf War in 1991, around 470 thousand people fled to Turkey.The most dramatic examples in our recent history were in Bosnia and in our border neighbor Syria. In Syria, it is still ongoing in the form of domestic and foreign immigration. The Bosnian War is the most violent war in Europe since the second World War, in which a series of ethnic conflicts took place between March 1992 and November 1995, and many war crimes, especially ethnic cleansing, were committed. According to the official sources during and after the war, only Turkey, 20.000 people had to emigrate. In addition, more than 1.5 million Bosnian-Muslim people had to leave their lands. About 20,000 to 30,000 women were raped. This war has passed on the history of the world as the bloodiest and systematic genocide. On the other hand, in Syria, approximately 400,000 people lost their lives in the civil war, which began with a small protest on March 11, 2011 and became one of the biggest catastrophes in the Middle East. While 3 million people were wounded in the civil war, 1 million people were disabled. Due to the Syrian civil war, millions of people fell to refugee status and the historic structures were destroyed as if they could not be repaired.With the process called Arab Spring, the overthrow of the 30-year Husnu Mubarak rule had deeply affected the peoples of the region, not just Egypt. This historic revolution dominated Bahrain, Libya, Morocco and even Gaddafi's death.During this period, when the people's movements led to great revolutions, two female doctors expressed their happiness about the situation while they were talking on the phone. These two women, who were listened to by the intelligence of the phones, were arrested, and their hair was shaved as punishment. On top of that, the 12-13 children, a relative of one of these women, wrote the slogan â€Å"The people want the order to be demolished.† The principal of the school is complaining about these kids in intelligence. They run the children in and expose them to severe torture.

The Parable Of The Cave Essays - Philosophy, Free Essays

The Parable Of The Cave Essays - Philosophy, Free Essays The Parable Of The Cave Kevin McKee 6-2-99 ENGL 251 C. Wooton Taking the High Road The unexamined life is not worth living, In The Apology, Socrates relates that the most important goal in life is the improvement of the soul. We should search others, our environment, and ourselves so that we may come to a better understanding of the world. The Parable of the Cave tells of the journey that Socrates was trying to relate, in that each person is faced with different realities as we travel to try and reach the intellectual world. This journey of enlightenment draws close parallels to another piece of literature by Robert Frost. In his poem The Road Not Taken, he describes how he felt as he came upon the fork in the road and chose to take the road less traveled and that has made all the difference. The use of life as a journey is nothing new to literature, but with Plato and Frost both show that this journey is not easy and there are many choices along the way that we must make that will determine the quality of the life we will lead. The main factor that drew me to the Parable of the Cave was the way it described our journey through life. It begins by telling us that the reality we initially see when we are chained down in the cave is nothing more than an illusion. This is true in my own life in that I was told by my parents what was right and what was wrong without questioning the reason behind it. They kept a chain of sorts around me so that I was not harmed by all of the realities of the world at once, but rather gradually introduced to them as I grew up. As we are released from bondage, our reality is immediately changed. When we first look toward the light we will suffer sharp pains; as we try to adjust to this new reality that is suddenly thrown upon us. The bondage that we experienced in the beginning is no longer there and the full weight of the world is pressed down on us without the help of others and now responsibility for our own actions becomes the controlling factor in our life. The light that first shocked us into reality now causes you to come to a crossroads in life. Looking directly at the light will cause some pain and suffering, but offers a clearer vision or turn away and take refuge in the objects of vision which he can see and return to the reality of which he was accustomed, but is only an illusion. Many people are scared to face reality and would rather turn back to the shelter that they are comfortable with. Independence and freedom are things these people could live without, so long as they had someone to lead them. Unfortunately, the majority of people fall into this category. They become sheep and require a shepherd to guide them through their lives. The others who can overcome the blinding light are able to ask of themselves what they are trying to accomplish in their lifetime. They may make mistakes along the way, but because they had the strength to try, are able to learn from those mistakes and become more intelligent as they age. Those that never leave the depths of the cave remain in an illusion. Ignorance is bliss, and these people never want to have to struggle with their lives, but would rather remain without the responsibility the new knowledge would bring them if they were to walk towards the light. The light allows us to see things more clearly and this is the goal that we are trying to reach in our lifetime, but are almost assured of failing. Why then should you constantly fight toward this goal over adversity and hardship only to fail in the end? The journey is the most important part of the trip, not the destination. The things learned along the way will make your life more fulfilling and enjoyable. The Parable of the Cave shows how this journey can be related to our own lives and the struggles we face throughout our lifetime. The journey

Free Essays on Black Heritage

Black Heritage in Langston Hughes â€Å"The Negro Speaks of Rivers† â€Å"The Negro Speaks of Rivers† by Langston Hughes brings together the images of rives in different parts of the world and sheds light on the experiences of people of African Ancestry over the past thousands of years. Rivers are used as a simile to the source of life; the poem traces the movements of blacks from the Euphrates River in Asia, to the Nile and Congo Rivers in African, to the Mississippi River in North America. In this poem Langston Hughes uses imagery and symbolism to express how the black mans soul is connected to the earth and how together man and river tell a story. In the first 3 stanzas the speaker in the poem has â€Å"known rivers†. The speaker her identifies himself self as â€Å"I’ve† is a person of African Ancestry â€Å"The Negro†. The rivers he speaks of are â€Å"rives ancient as the world and the flow of human blood in human veins†. Rivers symbolize the lifeline of the earth and are the sources from which all civilizations sprang. Rives existed before there were human through which blood could flow. The link between ancient and modern humans is the flow of rivers rather than the flow of blood because when human go away rivers still remain. When the speaker implies â€Å"My soul has grown deep like the rivers†. He identifies himself and the color of his skin with the beginning of mankind. Together these three stanzas predate human existence longer than human memory. River are immortal and human are ephemeral. In stanzas 4-7 the speaker tell the story of the â€Å"ancient’ rives the speaker mentions in the first three stanzas. The rivers are named in order of their association with black history. In stanza 4 the speakers says â€Å"I bath in the Euphrates when dawns were young† suggesting he was there when human life first begin possibly in biblical terms the Garden of Eden. In Stanza 5 the speaker goes on to say, â€Å" I built my hut near the Co... Free Essays on Black Heritage Free Essays on Black Heritage Black Heritage in Langston Hughes â€Å"The Negro Speaks of Rivers† â€Å"The Negro Speaks of Rivers† by Langston Hughes brings together the images of rives in different parts of the world and sheds light on the experiences of people of African Ancestry over the past thousands of years. Rivers are used as a simile to the source of life; the poem traces the movements of blacks from the Euphrates River in Asia, to the Nile and Congo Rivers in African, to the Mississippi River in North America. In this poem Langston Hughes uses imagery and symbolism to express how the black mans soul is connected to the earth and how together man and river tell a story. In the first 3 stanzas the speaker in the poem has â€Å"known rivers†. The speaker her identifies himself self as â€Å"I’ve† is a person of African Ancestry â€Å"The Negro†. The rivers he speaks of are â€Å"rives ancient as the world and the flow of human blood in human veins†. Rivers symbolize the lifeline of the earth and are the sources from which all civilizations sprang. Rives existed before there were human through which blood could flow. The link between ancient and modern humans is the flow of rivers rather than the flow of blood because when human go away rivers still remain. When the speaker implies â€Å"My soul has grown deep like the rivers†. He identifies himself and the color of his skin with the beginning of mankind. Together these three stanzas predate human existence longer than human memory. River are immortal and human are ephemeral. In stanzas 4-7 the speaker tell the story of the â€Å"ancient’ rives the speaker mentions in the first three stanzas. The rivers are named in order of their association with black history. In stanza 4 the speakers says â€Å"I bath in the Euphrates when dawns were young† suggesting he was there when human life first begin possibly in biblical terms the Garden of Eden. In Stanza 5 the speaker goes on to say, â€Å" I built my hut near the Co...

How young children pay attention to directionality, shape, size, Essay

How young children pay attention to directionality, shape, size, spatial orientation in producing different writing scripts - Essay Example the reason why as they grow up, their primary school teacher may choose to stick to one or two writing scripts depending on the child so as to eliminate the chances that the child may be caught up in the mix of these writing scripts. Based on that, the aim of this research essay is to gain more knowledge about bilingual learning and/ or script writing in young children; emergent literacy; the issues related to the acquisition of literacy in young children; how children learn different writing systems; writing different scripts and the design of symbols and embodied knowledge. In a study that was conducted by Kenner et al. (2004), children who had bilingual capabilities always had the capability to communicate in between â€Å"two worlds† or â€Å"multiple worlds† for the case of those who were highly talented. In addition to that, these children had the capability to determine their unique and/ or distinct differences in their specific writing systems, other writing systems and graphic representations. From the same study, the young children involved showcased that they were not only capable of incorporating different writing scripts into their learning experience, but they were also capable of determining the fact that they were in actual fact using different writing scripts and/ or directionalities so as to communicate efficiently. A good example is that of the Chinese children who were in a position to determine that their language involved the use of symbols and not alphabetical letters when compared to other languages such as English. In addition to that, the Arabic children were able to determine that their language was different in the sense that they wrote from right to left and not vice versa as compared to the English language. Lastly, the Hispanic children were able to determine that their language vowels were different from the English spoken vowels (Kenner et al., 2004). Based on these results, it was determined that these children were highly

Marketing research of Arriva Plc Essay Example | Topics and Well Written Essays - 3500 words

Marketing research of Arriva Plc - Essay Example Arriva Plc is one of leading transport service provider in the entire Europe. Primarily, this multi-national corporation is a UK-based based company and it was founded by T.S. Cowie during 1938 in Sunderland. Initially, the founder, T.S. Cowie started the venture for selling second hand motor cycle and later in 1960, he also started retailing motor car. Finally, the company entered in the transportation business by acquiring Grey-Green Bus Company. By the end of 1996, it became one of the largest bus transport service providers in London. â€Å"Arriva was born in 1997: when it acquired â€Å"Unibus Holdings in Denmark† which is its first international expansion with Europe market. Arriva was acquired by Deutsche Bahn, a leading logistics and passenger service providers in August 2010. Currently, Arriva is present in 12 major countries of Europe and it has acquired major market share in these countries that has made it one of third largest transport service provider in European market. Considering its history, the company has grown with non-organic strategy i.e. by acquiring a number of firms. Currently, including its associated companies, it has nearly 47500 employees and it is operating in 12 countries with more than 16,150 vehicles generating more than 3billion revenue per year. (Arriva plc-b, n.d.). 3. Task A 3.1. Internal Analysis Before framing a set of plausible and effect marketing strategies it is necessary to assess the internal condition of the company.